Re: "Cold" Sterilization -Advertising/PR spin

[RadiumProj@cs.com]

In a message dated 5/16/00 2:21:40 PM Eastern Daylight Time, 
BLHamrick@aol.com writes:

> In a message dated Tue, 16 May 2000 11:34:44 AM Eastern Daylight Time, Jim 
> Hardeman <Jim_Hardeman@mail.dnr.state.ga.us> writes:
>  
>  <<"Similar to a microwave oven, the SureBeam(R) system uses ordinary 
> electricity as its energy source to pasteurize food >>
>  
>  Who wants to point out to Huisken Meats that this is still "radiation?"
>  
>  Barbara L. Hamrick
==============
What they're doing is quite understandable. It's all just spin. Remember how 
quickly "Nuclear Magnetic Resonance" [NMR] imaging became "Magnetic Resonance 
Imaging" [MRI] to avoid use of the word nuclear?

Perhaps the new motto for Huisken Meats and Titan Industries' new "cold 
sterilization" procedure can be  a modification of the GE jingle: 

 "GE- we bring good things to life".

Instead the "cold sterilization" advertising theme perhaps should be:

"Huisken[or Titan or whoever] -We bring beta things to life"

Stewart Farber
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