Re: Comments on the West Wing episode

["Glenn marshall" <gmarshall@duratekinc.com>]

Exactly right.  What people see on TV certainly has an influence on what they think, how they behave, and what they buy.  The folks on Madison Avenue spend billions of dollars on 30-second spots for the explicit purpose of influencing the behavior of the viewers.  Therefore, whenever a TV executive says a 60-minute program has no effect on behavior, you may be sure he is deliberately lying.





>>> "Michael Stabin" <michael.g.stabin@vanderbilt.edu> 04/05/02 09:17AM >>>



the entertainment industry squawked - "it's only a movie, it's just

entertainment, it can't actually affect anyone's behavior". But of course

they know very well that emotional stories can affect people, their choices,

their behavior, their votes, and they gleefully exploit this and then run

for cover when something bad happens. 



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